2022-2024. I was the lead industrial designer on Hammerhead’s flagship product - owning ID, CMF, packaging, accessory design, visualization, optical engineering. Lee Hendrickson consulted on initial ID concepts. Karoo is the first bicycle computer to be sold factory kitted with bicycles. My main goals with this project were to improve the button ergonomics, perceived size and screen visibility compared to our last product, the Karoo 2. I spent 2 years working with a product design engineer and a contract manufacturer in Taiwan to bring this project to life.