CMF Process
As we all know, the CMF process is not linear. I’ve arranged these steps as linearly as possible, while keep in mind that a lot of things run concurrently while working on a project.
Understanding the User
Any CMF project begins with understanding the user - in this case that meant interviewing smart home owners, reading trend and market reports and coming up with the archetypal Truss user.
Key Words
With a user in mind, we can identify the key words that will represent Truss as a brand and in terms of CMF strategy.
Make Connections
With any project, I look for allegories or inspiration in the built environment and nature. For Truss I was inspired by trusses and the forming and shape of dunes.
Inspiration
Using the user research and my previously developed connections, I was able to create mood boards for the user, form, and materials and finishes.
Distillation
I then further refined those boards into one final moodboard to represent Truss as a brand and a product.
Palette
Using the research, keywords and mood boards, I was able to create the Truss palette.
Research
From reading trend reports and browsing materials websites such as MCX, I was able to select materials that fit the Truss brand. As always, I chose materials that are environmentally conscious.
Implementation
In this stage, all the previous steps came together into the final Truss product and brand language.
Story Telling
An idea is only as good as the story you tell - which is why I spent significant time figuring out how to tell Truss’ story. Click on the image above to go back to the Truss homepage.